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The marketing team needs to develop a new strategy in order to increase sales and expand the customer base. This strategy should focus on both online and offline channels to reach a wider audience. Additionally, the team should consider implementing targeted advertising and promotional campaigns.

One key aspect of the new strategy is to improve the company's online presence. This includes updating the company website with fresh and engaging content, as well as optimizing it for search engines. The team should also consider leveraging social media platforms to connect with potential customers and promote the company's products or services.

Another important element of the strategy is to enhance the customer experience. This can be achieved by providing excellent customer service and creating a seamless purchasing process. The team should also explore opportunities for personalization and customization to better meet the needs and preferences of individual customers.

In terms of offline channels, the team should explore partnerships with other businesses or organizations to reach new potential customers. This could involve sponsoring events or collaborating on marketing initiatives. Additionally, the team should consider investing in traditional advertising methods, such as print ads or billboards, to raise awareness of the company and its offerings.

Furthermore, targeted advertising and promotional campaigns can help the company reach specific demographics or market segments. By tailoring its messaging and offers, the company can appeal to different groups of potential customers and increase the likelihood of conversion.

Overall, the new marketing strategy should be comprehensive and integrated, leveraging both online and offline channels to reach a wide audience. It should also be flexible and adaptable, allowing the team to make adjustments based on performance and market conditions. With a well-defined and executed strategy, the marketing team can effectively increase sales and expand the customer base.

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